How to Avoid Buying a Bad Domain

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Buying a new domain name can be a stressful, challenging affair. There’s always a risk that you’ll buy a domain that’s been “screwed up” in some way by the previous owner, providing the domain name isn’t fresh. 

Many people buy a new domain only to realize that it has a spammy link profile and has been banned from various advertising platforms like Adsense. Not good, right? So let’s do our best to avoid that by doing a bit of good old fashioned investigative work before we pull the trigger.

The best way to do that is to start by doing a simple Google search for the domain. If you don’t see any results, even though there’s a history of content on the domain, that’s a bad sign. Chances are it’s been banned by Google, which means you definitely don’t want to buy it.

Another useful method is to check out the Internet Archive which should have a cached copy of the domain. That should give you a pretty good idea of what kind of content the previous owners had posted up over the years. If it’s a bunch of spam, you know you’ve got a problem.

Really, this just boils down to doing your homework. Many seemingly high quality domains are actually not so great upon a bit of scrutiny. So before you head over to GoDaddy to register your domain, do your homework!

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